The Brands operation is a central service which develops an overarching brand strategy for all BBC Worldwide's businesses and formats and is responsible for the commercialisation of BBC Worldwide's 14 flagship programme brands. The Chief Marketing Officer, Jaclyn Lee-Joe, has oversight of the company's global marketing activity, as well as business development of new brands where we looking to grow revenue.

Walking with Dinosaurs

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Jhalak Dikhla Jaa for Colors attracted an average audience of over 19m for each episode