Digital Media aims to use the web to reach existing and potential fans of BBC content across the globe. It achieves this through a combination of BBC-branded sites and partnerships with major players in the internet, mobile and video-on-demand (VOD) sectors.
Digital Media is investing in new business areas and there are three core components of its strategy which are:
- First: investment in BBC.com, a showcase of BBC content which currently reaches 26 million unique users every month.
- Second: growing our reach - a partnering strategy with major players embracing web, VoD and mobile platforms, for example the global partnership with YouTube and MySpace and our deals with iTunes stores in UK, US, France and Germany
- Third: maximising the potential of our four passion sites, Radio Times.com, Top Gear.com, Gardeners' World.com and BBC Good Food.com
Another key component of Digital Media is BBC Motion Gallery
which offers its customers an unrivalled clips archive.