The business owns a number of popular and commercially successful franchise and genre brand assets, and the Brands team co-ordinates exploitation of these on a global basis to ensure they continue to compete in increasingly crowded markets.
Established programme brands include the world-renowned entertainment format Dancing with the Stars, the international version of the UK’s Strictly Come Dancing. Over 50 local format versions of the hit show have been commissioned - in some countries, local broadcasters produce the format, and in others our production houses produce the show. On Top Gear, the team is responsible for supporting sales for the UK programme and overseeing local versions that have included the US, Australia, France and South Korea. Alongside these is Doctor Who, a key title and brand for the business with a global fan base, while BBC Earth is the global factual brand that brings premium factual content, television and experiences to the world, across multiple platforms including branded channels, live events, digital and social media, augmented and virtual reality, theatrical releases for cinema & giant screen films, and consumer products.
The business also develops and promotes channels with a focus on a specific genre. Over the last few years, it has launched three new channels: BBC First (scripted drama) broadcasts in Australia, South Africa and the Nordics. BBC Earth (factual) is available in nearly 200 countries across the world and BBC Brit (factual entertainment) is available in the Nordics, South Africa, Poland and Latin America. These channels joined CBeebies, BBC AMERICA, BBC Entertainment, BBC Knowledge, BBC Lifestyle, BBC HD, BBC Canada and BBC Kids.